Digital Marketing: Customer Engagement Strategy
Completed by Anushka Jog
July 17, 2026
12 hours (approximately)
Anushka Jog's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Generative Engine Optimization (GEO)
- Category: Generative AI
- Category: Data Visualization
- Category: Customer experience improvement
- Category: AI Personalization
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: Cross-Channel Marketing
- Category: Personalized Service
- Category: Data Collection
- Category: Customer experience strategy (CX)
- Category: Content Creation
