- Target Audience
- Paid media
- Shared Media
- Campaign Management
- Owned Media
- Media Strategy
- Business Strategy
- Advertising Campaigns
- Communication Strategies
- Public Relations
- Integrated Marketing Communications
- Branding
Integrated and Strategic Communication Campaigns
Completed by Marina Gelpi Clay
January 17, 2024
6 hours (approximately)
Marina Gelpi Clay's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
