Introduction to Generative Engine Optimization (GEO)
Completed by Shruti Sisodiya
May 10, 2026
8 hours (approximately)
Shruti Sisodiya's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Content Performance Analysis
- Category: Lead Generation
- Category: Web Analytics and SEO
- Category: Responsible AI
- Category: Generative AI
- Category: Generative Engine Optimization (GEO)
- Category: Performance Measurement
- Category: Content Optimization
- Category: Prompt Engineering
- Category: AI Personalization
- Category: Content Strategy
- Category: Search Engine Optimization
