Measure and Optimize Social Media Marketing Campaigns
Completed by Hadi Al Kamouni
January 18, 2026
12 hours (approximately)
Hadi Al Kamouni's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance Reporting
- Category: Presentations
- Category: Key Performance Indicators (KPIs)
- Category: Digital Advertising
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Facebook
- Category: Campaign Management
- Category: Digital Marketing
- Category: Business Metrics
- Category: A/B Testing
- Category: Data Analysis
