Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by DIEGO ANDRES MESA CHAPARRO
February 17, 2022
18 hours (approximately)
DIEGO ANDRES MESA CHAPARRO's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Online Advertising
- Category: Data-Driven Decision-Making
- Category: Data-Driven Marketing
- Category: Communication Strategies
- Category: Media and Communications
- Category: Strategic Communication
- Category: Personalized Campaigns
- Category: Cross-Channel Marketing
- Category: Journey Mapping
- Category: Marketing Communications
- Category: Marketing Analytics
- Category: Integrated Marketing Communications
