Market Research Foundations for Strategy and Growth
Completed by YASSIN ISMAIL AHMED TALAAT
July 27, 2026
9 hours (approximately)
YASSIN ISMAIL AHMED TALAAT's account is verified. Coursera certifies their successful completion of Market Research Foundations for Strategy and Growth
What you will learn
Recognize the fundamental purposes of market research and apply industry-standard intake forms to capture project requirements.
Use interview techniques to define specific, measurable research objectives and evaluate approaches with cost-benefit analysis.
Apply strategic frameworks like the 4 Ps, SWOT, and Ansoff Matrix to analyze implications and quantify revenue impact.
Recommend growth strategies based on analysis, including insights from research findings to support decision-making.
Skills you will gain
- Category: Business Strategy
- Category: Goal Setting
- Category: Report Writing
- Category: Research Methodologies
- Category: Key Performance Indicators (KPIs)
- Category: Business Research
- Category: Project Scoping
- Category: Business Strategies
- Category: Interviewing Skills
- Category: Market Opportunities
- Category: Market Research
- Category: Case Studies
