- Search Engine Marketing
- Customer Engagement
- Keyword Research
- Marketing
- Marketing Strategies
- Search Engine Optimization
- Google Ads
- Web Analytics and SEO
- Digital Marketing
- Advertising
- Target Audience
- Pay Per Click Advertising
Attract and Engage Customers with Digital Marketing
Completed by David Vassilatos
January 30, 2025
14 hours (approximately)
David Vassilatos's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
