- Marketing Analytics
- Social Media Marketing
- Communication
- Marketing Budgets
- Campaign Management
- Key Performance Indicators (KPIs)
- Advertising Campaigns
- Data Presentation
- A/B Testing
- Digital Marketing
- Digital Advertising
- Marketing Effectiveness
Measure and Optimize Social Media Marketing Campaigns
Completed by Hang Thu Nguyen
August 22, 2021
12 hours (approximately)
Hang Thu Nguyen's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
