Attract and Engage Customers with Digital Marketing
Completed by Conor Barton
October 9, 2025
14 hours (approximately)
Conor Barton's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Optimization
- Category: Keyword Research
- Category: Conversion Funnel Analysis
- Category: Content Optimization
- Category: Target Audience
- Category: Digital Advertising
- Category: Advertising Campaigns
- Category: Persona Development
- Category: Customer Engagement
- Category: Digital Marketing
- Category: Marketing Strategy and Techniques
- Category: Google Ads
