From Likes to Leads: Interact with Customers Online
Completed by Ada Fernández Peláez
April 8, 2025
20 hours (approximately)
Ada Fernández Peláez's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Digital Media Strategy
- Category: Content Performance Analysis
- Category: Brand Management
- Category: Social Media Campaigns
- Category: Social Media Strategy
- Category: Social Media Content
- Category: Advertising
- Category: Content Scheduling
- Category: Content Creation
- Category: Customer Engagement
- Category: Digital Advertising
