Data Analytics Methods for Marketing
Completed by Aistė Kamarovaitė
May 27, 2025
12 hours (approximately)
Aistė Kamarovaitė's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Analysis
- Category: Customer Insights
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Marketing Planning
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Online Advertising
- Category: Marketing Effectiveness
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Marketing
