- A/B Testing
- Performance Reporting
- Digital Marketing
- Content Performance Analysis
- Social Media Campaigns
- Communication
- Return On Investment
- Data Presentation
- Advertising Campaigns
- Campaign Management
- Data Analysis
- Social Media Marketing
Measure and Optimize Social Media Marketing Campaigns
Completed by Edgar Onyango
February 18, 2023
12 hours (approximately)
Edgar Onyango's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
