- Marketing Strategies
- Data Visualization Software
- Consumer Behaviour
- Data Visualization
- Marketing
- Marketing Analytics
- Analytics
- Digital Marketing
- Web Analytics
- Marketing Effectiveness
- Data Collection
- Regulatory Compliance
Digital Marketing Analytics in Theory
Completed by Alana White
March 24, 2025
20 hours (approximately)
Alana White's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
