- Search Engine Optimization
- Search Engine Marketing
- Pay Per Click Advertising
- Keyword Research
- Marketing
- Target Audience
- Web Analytics
- Persona Development
- Customer Engagement
- Marketing Strategies
- Google Ads
- Digital Marketing
Attract and Engage Customers with Digital Marketing
Completed by Anna Przybylska
June 24, 2025
14 hours (approximately)
Anna Przybylska's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
