Customer Value, Acquisition, and Retention
Completed by Christabel Ngwenya
August 14, 2026
4 hours (approximately)
Christabel Ngwenya's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Marketing Analytics
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Acquisition Management
- Category: Return On Investment
- Category: Marketing Effectiveness
- Category: Customer Retention
- Category: Data-Driven Marketing
- Category: Customer Analysis
- Category: Customer Relationship Building
