- Digital Marketing
- Social Media Strategy
- Marketing Analytics
- Social Media Marketing
- Customer Engagement
- Social Media Management
- Social Media Campaigns
- Digital Advertising
- Target Audience
- Brand Awareness
- Content Creation
From Likes to Leads: Interact with Customers Online
Completed by Ching-yi Wu
July 13, 2023
21 hours (approximately)
Ching-yi Wu's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media