- E-Commerce
- Target Audience
- Marketing Analytics
- Marketing
- Data-Driven Decision-Making
- Customer experience strategy (CX)
- Search Engine Optimization
- Customer Engagement
- Email Marketing
- Social Media Marketing
- Content Performance Analysis
- Branding
Foundations of Digital Marketing and E-commerce
Completed by Iván Gutiérrez De la Rosa
June 18, 2023
12 hours (approximately)
Iván Gutiérrez De la Rosa's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
