Measure and Optimize Social Media Marketing Campaigns
Completed by Andi Berisha
January 16, 2023
12 hours (approximately)
Andi Berisha's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Campaigns
- Category: A/B Testing
- Category: Digital Marketing
- Category: Social Media Marketing
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Marketing Analytics
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Data Analysis
- Category: Performance Reporting
- Category: Marketing Effectiveness
