Measure and Optimize Social Media Marketing Campaigns
Completed by Daria Kuznetsova
November 22, 2023
12 hours (approximately)
Daria Kuznetsova's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Advertising Campaigns
- Category: Return On Investment
- Category: Social Media Marketing
- Category: Social Media Campaigns
- Category: Presentations
- Category: Marketing Analytics
- Category: Data Presentation
- Category: Performance Reporting
- Category: Campaign Management
- Category: A/B Testing
- Category: Communication
- Category: Marketing Budgets
