- Content Creation
- Digital Marketing
- Target Audience
- Social Media Management
- Marketing Analytics
- Brand Awareness
- Digital Advertising
- Customer Engagement
- Social Media Marketing
- Social Media Strategy
From Likes to Leads: Interact with Customers Online
Completed by Trần Thị Thu Hạnh
April 28, 2024
20 hours (approximately)
Trần Thị Thu Hạnh 's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
