Attract and Engage Customers with Digital Marketing
Completed by Zeeshan Ali
April 14, 2025
14 hours (approximately)
Zeeshan Ali's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Customer Engagement
- Category: Search Engine Optimization
- Category: Advertising
- Category: Pay Per Click Advertising
- Category: Persona Development
- Category: Marketing Strategies
- Category: Search Engine Marketing
- Category: Marketing
- Category: Web Analytics
- Category: Digital Marketing
- Category: Google Ads
- Category: Keyword Research
