Measure and Optimize Social Media Marketing Campaigns
Completed by Abdulmalik Akindele
March 21, 2023
12 hours (approximately)
Abdulmalik Akindele's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data-Driven Marketing
- Category: Return On Investment
- Category: Digital Advertising
- Category: Marketing Analytics
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Key Performance Indicators (KPIs)
- Category: A/B Testing
- Category: Social Media Marketing
- Category: Presentations
- Category: Marketing Communications
- Category: Social Media Analytics
