Attract and Engage Customers with Digital Marketing
Completed by Angela Kohli
March 27, 2023
14 hours (approximately)
Angela Kohli's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Persona Development
- Category: Target Audience
- Category: Advertising Campaigns
- Category: Customer Engagement
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
- Category: Marketing Strategies
- Category: Digital Advertising
- Category: Keyword Research
- Category: Conversion Funnel Analysis
- Category: Online Advertising
