- Customer Insights
- Marketing Analytics
- Predictive Modeling
- Marketing Effectiveness
- Brand Loyalty
- Loyalty Programs
- Customer Analysis
- Return On Investment
- Consumer Behaviour
- Customer Acquisition Management
- Customer Relationship Management
- Marketing Strategies
Customer Value, Acquisition, and Retention
Completed by Folashade Benjamin
June 10, 2025
4 hours (approximately)
Folashade Benjamin's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
