Attract and Engage Customers with Digital Marketing
Completed by Tola Adaja
September 21, 2023
14 hours (approximately)
Tola Adaja's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Persona Development
- Category: Google Ads
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Marketing
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Target Audience
- Category: Content Optimization
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
