- Digital Marketing
- Data Analysis
- Business Metrics
- Key Performance Indicators (KPIs)
- Marketing Communications
- Digital Advertising
- Campaign Management
- Social Media Strategy
- Marketing
- Data Presentation
- Marketing Effectiveness
Measure and Optimize Social Media Marketing Campaigns
Completed by Catarina Ribeiro
October 19, 2023
12 hours (approximately)
Catarina Ribeiro's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
