- Marketing
- Marketing Strategies
- Web Analytics and SEO
- Keyword Research
- Digital Marketing
- Customer Engagement
- Search Engine Optimization
- Advertising
- Target Audience
- Google Ads
- Pay Per Click Advertising
- Search Engine Marketing
Attract and Engage Customers with Digital Marketing
Completed by Melanie Baartman
January 18, 2023
14 hours (approximately)
Melanie Baartman's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
