Foundations of Digital Marketing and E-commerce
Completed by Jorge Luis Lara Guerrero
September 27, 2022
12 hours (approximately)
Jorge Luis Lara Guerrero's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing
- Category: Marketing Analytics
- Category: Search Engine Marketing
- Category: Branding
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Performance marketing
- Category: Data-Driven Decision-Making
- Category: Journey Mapping
- Category: E-Commerce
