Foundations of Digital Marketing and E-commerce
Completed by José Joaquín Montenegro Sáenz
September 10, 2022
12 hours (approximately)
José Joaquín Montenegro Sáenz's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance Metric
- Category: Marketing
- Category: Customer Engagement
- Category: Branding
- Category: Search Engine Marketing
- Category: Data-Driven Decision-Making
- Category: E-Commerce
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Performance marketing
- Category: Email Marketing
