Attract and Engage Customers with Digital Marketing
Completed by Daniela Vargas Campos
June 15, 2023
14 hours (approximately)
Daniela Vargas Campos's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Customer Engagement
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Target Audience
- Category: Persona Development
- Category: Conversion Funnel Analysis
