From Likes to Leads: Interact with Customers Online
Completed by Apollo Joseph Aniate
August 10, 2023
20 hours (approximately)
Apollo Joseph Aniate's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Content Creation
- Category: Social Media Campaigns
- Category: Branding
- Category: Customer Relationship Building
- Category: Customer Engagement
- Category: Online Advertising
- Category: Advertising
- Category: Paid media
- Category: Driving engagement
- Category: Social Media Marketing
- Category: Social Media Management
- Category: Social Media Content
