Foundations of Digital Marketing and E-commerce
Completed by Angel Paolo Celaya Garcia
September 26, 2023
12 hours (approximately)
Angel Paolo Celaya Garcia's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing Strategies
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Marketing Planning
- Category: Data-Driven Decision-Making
- Category: Search Engine Marketing
- Category: Performance Metric
- Category: Branding
- Category: Brand Awareness
- Category: Customer Engagement
- Category: Email Marketing
- Category: Web Analytics and SEO
