Introduction to Digital Advertising
Completed by Nicholas Caucci
February 28, 2026
7 hours (approximately)
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What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Customer Data Management
- Category: Marketing
- Category: Data-Driven Marketing
- Category: Digital Advertising
- Category: Campaign Management
- Category: Advertising Campaigns
- Category: Contextual Advertising
- Category: Digital Marketing
- Category: Paid media
- Category: Online Advertising
- Category: Pay Per Click Advertising
- Category: Bidding
