- Marketing Analytics
- Social Media Campaigns
- Social Media Marketing
- Content Creation
- Digital Advertising
- Digital Marketing
- Social Media Management
- Target Audience
- Brand Awareness
- Customer Engagement
- Social Media Strategy
From Likes to Leads: Interact with Customers Online
Completed by Humberto NAVA RAMIREZ
May 16, 2025
21 hours (approximately)
Humberto NAVA RAMIREZ's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
