- Digital Marketing
- Web Analytics and SEO
- Marketing
- Marketing Strategies
- Search Engine Optimization
- Keyword Research
- Search Engine Marketing
- Customer Engagement
- Pay Per Click Advertising
- Advertising
- Target Audience
- Google Ads
Attract and Engage Customers with Digital Marketing
Completed by Kayleen Barton
July 29, 2025
14 hours (approximately)
Kayleen Barton's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
