Measure and Optimize Social Media Marketing Campaigns
Completed by Kent Howard Nazareno
January 16, 2023
12 hours (approximately)
Kent Howard Nazareno's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data Analysis
- Category: A/B Testing
- Category: Performance Reporting
- Category: Business Metrics
- Category: Campaign Management
- Category: Key Performance Indicators (KPIs)
- Category: Social Media Marketing
- Category: Marketing Communications
- Category: Presentations
- Category: Communication
- Category: Advertising Campaigns
- Category: Digital Marketing
