Search and Display Advertising
Completed by Nicholas Caucci
March 3, 2026
7 hours (approximately)
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What you will learn
Understand why search can be a powerful part of any marketing campaign
Plan a search campaign, including: setting economic goals, defining targeting parameters, and aligning a campaign with business goals
Build a search campaign from start to ongoing optimization
Leverage Google’s tools including optimization score, campaign planner, and automated bidding
Skills you will gain
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Pay Per Click Advertising
- Category: Advertising
- Category: Marketing Automation
- Category: Web Analytics and SEO
- Category: Automation
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Consumer Behaviour
- Category: Paid media
- Category: Google Ads
