From Likes to Leads: Interact with Customers Online
Completed by Carlos González Vázquez
October 6, 2026
20 hours (approximately)
Carlos González Vázquez's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Management
- Category: Social Media Marketing
- Category: Content Creation
- Category: Social Media
- Category: Paid media
- Category: Digital Advertising
- Category: Online Advertising
- Category: Customer Engagement
- Category: Social Media Content
- Category: Driving engagement
- Category: Drive Engagement
- Category: Branding
