Attract and Engage Customers with Digital Marketing
Completed by Alex Farrar
December 19, 2022
14 hours (approximately)
Alex Farrar's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Advertising
- Category: Search Engine Optimization
- Category: Search Engine Marketing
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Online Advertising
- Category: Customer Analysis
- Category: Keyword Research
- Category: Persona Development
- Category: Marketing Strategy and Techniques
