Measure and Optimize Social Media Marketing Campaigns
Completed by keabetswe Matlholoa
October 30, 2024
12 hours (approximately)
keabetswe Matlholoa's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data Analysis
- Category: Social Media Analytics
- Category: Advertising Campaigns
- Category: Key Performance Indicators (KPIs)
- Category: Social Media Campaigns
- Category: Business Metrics
- Category: Performance Reporting
- Category: Campaign Management
- Category: Facebook
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Marketing Effectiveness
