- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Data Presentation
- Social Media
- Presentations
- A/B Testing
- Social Media Campaigns
- Return On Investment
- Digital Advertising
- Communication
Measure and Optimize Social Media Marketing Campaigns
Completed by Camila Maturana
April 26, 2022
12 hours (approximately)
Camila Maturana's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
