Assess for Success: Marketing Analytics and Measurement
Completed by CLAUDIA MARCELLA MARAVILLA MELGAR
April 20, 2023
18 hours (approximately)
CLAUDIA MARCELLA MARAVILLA MELGAR's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Marketing Effectiveness
- Category: Digital Marketing
- Category: Content Performance Analysis
- Category: Media Buying
- Category: Google Analytics
- Category: Paid media
- Category: Campaign Management
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Performance Measurement
- Category: A/B Testing
- Category: Pivot Tables And Charts
