Measure and Optimize Social Media Marketing Campaigns
Completed by Laura Trabold
January 15, 2024
12 hours (approximately)
Laura Trabold's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Key Performance Indicators (KPIs)
- Category: A/B Testing
- Category: Presentations
- Category: Social Media Marketing
- Category: Marketing Communications
- Category: Communication
- Category: Social Media Analytics
- Category: Digital Advertising
- Category: Return On Investment
- Category: Data-Driven Marketing
- Category: Performance Reporting
- Category: Social Media Campaigns
