Customer Value in Pricing Strategy
Completed by Coen Doreleijers
November 20, 2022
14 hours (approximately)
Coen Doreleijers's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Customer Analysis
- Category: Market Research
- Category: Consumer Behaviour
- Category: Marketing Psychology
- Category: Customer Insights
