Assess for Success: Marketing Analytics and Measurement
Completed by Ayda Pakzad Pakzad Afshar
March 15, 2023
18 hours (approximately)
Ayda Pakzad Pakzad Afshar's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Campaign Management
- Category: Spreadsheet Software
- Category: Google Analytics
- Category: Paid media
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Performance Measurement
- Category: Data Presentation
- Category: Return On Investment
- Category: Marketing Planning
- Category: Google Ads
