Measure and Optimize Social Media Marketing Campaigns
Completed by Adolfo Sarmiento
September 2, 2026
12 hours (approximately)
Adolfo Sarmiento's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Data-Driven Marketing
- Category: Campaign Management
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Facebook
- Category: Business Metrics
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Marketing Communications
- Category: A/B Testing
