- Media Relations
- Communication Strategies
- Brand Management
- Strategic Communication
- Storytelling
- Marketing and Public Relations
- Branding
- Public Relations
- Crisis Management
- Corporate Communications
- Media and Communications
- Press Releases
Working with the Media
Completed by Yevhen Seliukh
June 3, 2024
7 hours (approximately)
Yevhen Seliukh 's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Analyze mass media and understand PR messaging strategy.
Skills you will gain
