Measure and Optimize Social Media Marketing Campaigns
Completed by Yanadet Intapanya
June 9, 2024
12 hours (approximately)
Yanadet Intapanya's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Communication
- Category: Data Analysis
- Category: Marketing Budgets
- Category: Business Metrics
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Performance Reporting
- Category: Digital Marketing
- Category: A/B Testing
- Category: Campaign Management
- Category: Marketing Effectiveness
- Category: Data Presentation
