Data Analytics Methods for Marketing
Completed by Suvan Mathur
June 7, 2024
12 hours (approximately)
Suvan Mathur's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Effectiveness
- Category: Marketing
- Category: Model Evaluation
- Category: Target Audience
- Category: Marketing Strategy and Techniques
- Category: Conversion Funnel Analysis
- Category: Descriptive Analytics
- Category: Customer Analysis
- Category: A/B Testing
- Category: Data-Driven Marketing
- Category: Online Advertising
- Category: Marketing Planning
