- Digital Marketing
- Data Presentation
- Key Performance Indicators (KPIs)
- Presentations
- Return On Investment
- Social Media Campaigns
- Data Analysis
- Digital Advertising
- Content Performance Analysis
- Marketing Effectiveness
- Business Metrics
- A/B Testing
Measure and Optimize Social Media Marketing Campaigns
Completed by MARIIA DERHACHOVA
December 4, 2022
12 hours (approximately)
MARIIA DERHACHOVA's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
